In the lead-up to the New Year's Day and Spring Festival, the retail sector is experiencing a peak sales period. To enhance consumer experience, recently, over 4,000 MINISO stores under the global IP joint venture brand have begun offering Alipay's "Tap to Pay" service to customers. At checkout, customers can complete the payment with a single tap on their phone to the cashier's device, eliminating the need for the Alipay app or QR code, making the process both convenient and secure.
Furthermore, to offer consumers more value and stimulate consumption, MINISO is also providing special New Year deals on December 30th and 31st. Customers can pay 0.88 yuan to receive a 99 yuan - 30 yuan discount coupon. Additionally, customers using "Tap to Pay" at participating stores can enjoy a 5 yuan instant discount on purchases of 59 yuan or more.
An image depicting the service is shown below:
Since its inception, MINISO has always been consumer-centric, continuously exploring and satisfying diverse consumer needs. By focusing on interest-based consumption and leveraging the IP joint venture strategy, MINISO has been embracing innovation to provide more quality products and services to consumers. The integration of "Tap to Pay" reflects MINISO's commitment to exploring digital retail and optimizing customer experience.
The store manager of the Oriental Baotai Shopping Plaza in Tianhe District, Guangzhou, Guangdong Province, reported that the introduction of "Tap to Pay" has improved customer payment experience and helped the brand better connect with young users. With various promotional activities, the sales and average transaction value of the store have also increased.
According to MINISO data, the "Tap to Pay" service has been particularly popular among young people, with a significant increase in new customer numbers among students. During the "Tap to Pay" consumption festival, over 500,000 people tried the service in just two days.
Another image showcasing the service is presented below:
A third-year student from a university in Hangzhou, Xiao Chen, expressed his enthusiasm for MINISO's collaboration with various anime IPs and their peripheral products, saying that shopping there feels like treasure hunting. He prefers using "Tap to Pay" for purchases, as it offers random red packet surprises.
In July this year, Alipay launched the first "Tap to Pay" experience, which has now covered over 100 cities across the country, with over 1,000 malls and business districts implementing the service. Retail, catering, and clothing industries are all adopting this service, with leading brands like MINISO, Watsons, and Heatwave providing "Tap to Pay" to their customers.
A MINISO spokesperson stated that the company will continue to deepen its cooperation with Alipay and further explore digital solutions such as "Tap to Pay Membership" to offer a variety of experiences like membership sign-ups and points collection, better serving consumers and enhancing the digital operation efficiency of stores.
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