The 2024 World Internet Conference Wuzhen Summit has just concluded, with the "Internet Light" Expo fully focusing on artificial intelligence. Participants from 665 enterprises in 53 countries and regions around the world showcased cutting-edge technologies and latest applications in the field of artificial intelligence.
In recent years, China has attached great importance to scientific and technological innovation and has made breakthroughs in big data, cloud computing, artificial intelligence, and blockchain technologies. As various technological applications are implemented, technology is fully empowering the economic development and industrial transformation of society. In the process of comprehensive digitalization, technology is exerting magical powers to bring about revolutionary new experiences for content creation and cultural consumption. Today, AI is not only capable of quickly understanding Shakespeare and A Dream of the Red Chamber but can also engage in script dialogue with you; it can not only efficiently edit videos but also generate virtual worlds beyond reality. This is no longer a thrilling chapter from science fiction novels, but a reality that occurs every day around us.
With the continuous development of technology, AI technology has made significant progress in the field of content creation. By inputting user needs, AI can automatically generate literary works such as articles, poems, and novels; it can also carry out news reporting and video editing, improving the efficiency of content production. With the increasing demand for personalized content from users, immersive content platforms are becoming increasingly popular. The Star APP is a typical representative of this trend. Users can create personalized smart character images using the platform's AIGC technology and continue to generate unique texts, voices, literary characters, and more through the interactive functions of the multimodal large model. This personalized creative process constantly expands users' imagination and creativity and lowers the threshold for users' creation, allowing more people to complete their "director dream" and "literary dream" with the help of platform technology. You can drink with Li Bai, discuss with Qu Yuan, and discuss design with an AI assistant dressed in Hanfu... Star encourages users to co-create content with smart characters, such as stories, music, and art works, and these achievements can also be displayed and shared in the entire community, interacting with other creators and users for continuous content upgrade and innovation.
This process of creation and sharing not only injects new vitality into cultural content but also provides new experiences and scenarios for users. As Ms. Deng Lili, Director of the Cultural Digital Asset Research Room at Peking University's School of Information Technology, pointed out, with the development of AI technology, the development space for cultural creation and experience is expanding continuously. Such platforms greatly reduce the cost of creation and design for both professionals and ordinary users, while greatly improving the quality of creation.
The innovation of cultural IP is like a storm, allowing classics to dance on the fingertips. Whether it is the rise of micro-series for ancient books, the hot discussions about Li Ziqi's return, or the multiple nominations for "Hei Shenghua: Wukong" in the Game of Thrones, it shows the audience's attention and recognition of traditional cultural IP, and also inspires innovation in cultural IP. Ms. Deng Lili said that young people today have a wide range of information sources, an international perspective, and high requirements for the quality of content. Only good content experience products can continuously retain users and win the market.
"Hei Shenghua: Wukong" retains the core spirit of the original "Journey to the West" while reinterpreting and shaping the story, incorporating many modern elements and thinking, which not only brings newness to players but also breaks cultural barriers, allowing more foreign players to have a deep understanding of this cultural IP. There are also many innovative scenarios and applications of cultural IP in the AI direction. The "See Intangible Cultural Heritage" series of smart characters on the Star APP provides a new way of information experience through multi-dimensional information display, interactive collaboration, virtual learning, and other ways, giving smart characters personalized images and personalities, interacting with users, breaking the limitations of time and space, and vividly presenting "Iron Flower" and "Batik" and other techniques that have been passed down for thousands of years to users. In immersive conversations with smart characters, users can experience the charm of intangible cultural heritage. This is also a new case of intangible cultural heritage protection with the help of AI technology, allowing the cultural spirit carried by intangible cultural heritage to be integrated into the value recognition of young people. Ms. Deng Lili said that the application of AI has helped to digitize intangible cultural heritage works and broaden the channels of communication, allowing more young people to understand and recognize intangible cultural heritage and lower the threshold for understanding it. These young people who are interested in intangible cultural heritage are not only content creators but also consumers, which will also promote the development of the intangible cultural heritage economy to a certain extent.
Immersive cultural experience is not only immersed in the scene of sound, light, and electricity, but also immersed in cultural content. For example, "Only Red Chamber: Dream City of Drama" creates a new business model of "tourism + drama", integrating reader stories of different generations since the publication of "A Dream of the Red Chamber" nearly 300 years ago. Whether you have read the book or not, you can immerse yourself in new content and find your own story from the Red Chamber. This immersive drama experience greatly enhances the participation and experience of tourists.
The "City Guide" - a new application of "tourism + smart character" on the Star APP breaks the spatial limitations and gives users more possibilities for cultural experience, whether it is for learning or travel planning, making these attractions and cultural relics more real, as if starting a real trip with an old friend. All these immersive cultural experiences ultimately bring more heat and development prospects to the cultural tourism industry.
The combination of cultural confidence and market vision is like turning on the "super mode" for cultural economy. We are experiencing a preparatory period for a new cultural and economic era led by technology. In this era, technology is the carrier of culture, the channel of communication, the bridge connecting the past and the future, and the new engine for promoting economic prosperity.
In this era of rapid technological innovation, each technological innovation is like a new magic that unlocks the cultural treasure house, allowing ancient legends to shine again in the digital world and allowing the echoes of history to sound new melodies on modern stages. With the continuous breakthroughs of technology, we are moving towards a future full of fantasy and breakthroughs in space dimensions. In this future, culture will be repeatedly infused with new vitality by technological innovation, and technology will become a part of culture, jointly weaving a brilliant new chapter of human civilization.
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